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When I first got into digital marketing, I quickly realised that attracting customers online is not always straightforward. For many small and growing businesses in Lincolnshire, it can feel confusing and a bit overwhelming. The good news is it does not have to be complicated. With the right approach, you can build a strong online presence and attract the right customers to your business. Let’s look at some simple, practical ways to grow your business online and make your mar

When I first dipped my toes into digital marketing, I quickly realised that success isn’t just about flashy ads or viral posts. It’s about knowing what actually works and what’s just noise. Measuring the impact of digital marketing is like trying to catch smoke with your bare hands - tricky but absolutely essential. Without it, you’re just throwing spaghetti at the wall and hoping something sticks. So, let’s roll up our sleeves and dive into how you can truly evaluate your ma

One of the biggest mistakes in marketing is taking data at face value. A recent Smart Insights report shows clear platform preferences across demographics. Younger audiences favour Instagram, while older groups lean towards WhatsApp. At first glance, that feels like a solid direction. But this is where proper research makes the difference. Because preference is only part of the picture. When you look at actual behaviour - specifically, time spent - a very different story emer

Posting for your business can feel like climbing Everest… blindfolded… in flip-flops. But here’s the secret: it’s not actually that hard. Most of the time, you’re just overthinking it. So, let’s simplify things and make content creation for your business straightforward, fun, and, dare I say, slightly addictive. Step 1: Get a Plan (But Don’t Go Mad) The first step to stress-free social media is planning. I’m not saying you need a three year content calendar (that’s just askin

Running a start-up is exciting, but it can also be overwhelming. Between managing your products or services, serving customers, and keeping your business running smoothly, finding the time to manage social media often gets pushed to the bottom of the list. That’s where affordable social media management options can make a real difference. Free Up Your Time to Focus on Your Business Trying to post consistently, engage with followers, and keep up with trends on multiple platfor

A little while ago, I was tasked with a challenge that many small businesses face: launching a new product in a niche market with a...

Hello and welcome to the updated Wilcox Media site - complete with refreshed services, a smoother booking system and a brand new campaign...