Wilcox Media

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Tel. 07415 461064
hannah@wilcoxmedia.co.uk
Spalding, Lincolnshire

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About

Delivering Results That Matter  Since 2023

Hannah Wilcox

Helping small businesses grow online through years of hands-on experience, creative thinking and continuous learning.

I did not plan a career in marketing, but once I began, I quickly realised I had found my place. I started as a Marketing Manager in Lincolnshire, eager to learn, build real experience and make a measurable difference to the businesses I worked with.

Since then, I have built over 8 years of experience in digital marketing, developing strong expertise in social media management, content creation, search engine optimisation and digital advertising. My focus has always been on combining strategy with creativity to deliver marketing that performs.

I am a Chartered Marketer and a member of the Chartered Institute of Marketing. I hold a BA Hons in Business and Marketing and have completed several CIM accredited courses, including Marketing Strategy and Campaign Planning. I am currently studying for a Master’s in Strategic Digital Marketing to continue strengthening my knowledge and delivering even greater value to my clients.

Over the years, I have worked with businesses across a wide range of industries throughout Lincolnshire and beyond. I have supported brands in achieving significant growth, including generating seven figure revenue through carefully targeted online campaigns. I create marketing that builds trust, attracts new customers and strengthens your brand presence online.

I founded Wilcox Media to give small and growing businesses in Lincolnshire access to expert digital marketing support without the cost and commitment of hiring in house. My approach is clear, organised and fully tailored to your business. I take time to understand your goals, your audience and your values, so your marketing feels aligned, manageable and built for long term growth.

If you are looking for a trusted Digital Marketing Specialist in Lincolnshire who combines strategy, structure and creativity, I would love to support your business.

Exciting Moments in My Marketing Career

One of the things I love most about working in digital marketing is that no two days are ever the same. Alongside strategy, analytics and campaign planning, there are also some truly memorable moments that remind me why I chose this career.

Behind every competition, live event or influencer collaboration, there is always marketing at work. From planning and promotion to content capture and post event coverage, these moments need structure, strategy and storytelling. I am often the person leading or supporting that entire process, ensuring everything runs smoothly and delivers real impact.

Over the past few years, I have had the opportunity to film and create content at major industry events, including the Scottish Fish & Chip Awards 2025 and the Tang Soo Do National Championship 2025. Capturing live events requires quick thinking, creativity and a clear content strategy, all while representing the brand professionally.

At the Scottish Fish & Chip Awards, I also had the honour of presenting an award alongside well known food influencer Matt from the Food Review Club. Moments like this highlight the power of influencer marketing when it is aligned with the right audience and brand positioning.

Business growth has also been an exciting part of the journey. As Wilcox Media has grown, I have been able to reinvest in the business, upgrading equipment and refining my brand presence. At the end of last year, I invested in my first professional brand photoshoot, with another scheduled very soon. Strong visual branding is just as important for my own business as it is for my clients.

As a Chartered Marketer and member of the Chartered Institute of Marketing, ongoing development is essential. Staying up to date with digital marketing trends, strategy and best practice is part of maintaining professional standards. In 2025, I attended my graduation for my Business Marketing degree, and in 2026 I look forward to graduating with a Master’s in Strategic Digital Marketing. Continuous learning allows me to bring fresh thinking and advanced strategy to every client I work with.

These milestones are not just highlights. They represent growth, commitment and a genuine passion for digital marketing in Lincolnshire and beyond.

Running a business all day and then spending your evening trying to keep up with social media is exhausting

The filming
The editing
The captions
The posting

It all takes time, and most business owners are already stretched enough as it is

That is why outsourcing your content and social media management can make such a difference

Less screen time for you
More consistency for your business
And your evenings back

If you have been searching for social media management near me, I would love to help!

A simple unboxing video… but this is exactly why UGC works so well. ☕

People love authentic, relatable content and sometimes all it takes is genuine excitement, a real reaction and a product being used naturally to capture attention.

This unboxing for the @ninjakitchenuk Luxe Café Premier is the perfect example of content that businesses can use across:
✔️ Social media grid posts
✔️ Reels & TikToks
✔️ Paid ads
✔️ Website content

UGC helps brands build trust, increase engagement and showcase products in a way that feels real rather than overly polished.

#UGC #ContentCreatorUK #DigitalMarketing #SocialMediaMarketing #WilcoxMedia UGCCreator SmallBusinessUK PaidAds TikTokMarketing InstagramReels

AI has become a really regular topic during my Masters lately, especially with studying Big Data, Analytics and MarTech.

The more I learn about it, the more fascinating I find it.

I think a lot of people still only see AI as content generation or chatbots, but there’s so much more happening behind the scenes.

The way businesses can now analyse data, understand customer behaviour and improve efficiency so quickly is incredible when it’s used properly.
But I also don’t think AI replaces good marketers, good business owners or good strategy.
It still needs human thinking behind it.

That’s probably where a lot of the debate still sits for me.

People either completely fear it or rely on it too heavily, when realistically it works best as a tool to support good decision making.

Would love to know other people’s thoughts on it at the moment.

#AI #DigitalMarketing #MarketingStrategy #BusinessGrowth #Marketing MarTech SocialMediaMarketing SmallBusiness

Trying to do every part of your marketing on your own is exhausting.

Content creation isn’t just “posting on Instagram” anymore. It’s strategy, planning, consistency, messaging, analytics and somehow staying visible whilst running a business at the same time 😅

That’s why getting professional support can make such a difference.

Not because you can’t do it yourself, but because having a proper strategy, clear direction and consistent content in place helps take the pressure off and turns your marketing into something that actually supports your business growth long term.

Good marketing isn’t a quick fix, it’s an investment into building visibility, trust and profitable results over time.

POV: you finally sit down to post content for your business… and suddenly your mind goes completely blank 😅

One thing that genuinely helps me is keeping a running note in my phone with content ideas as they come to me during the day.
Even the random ones. Especially the random ones.

Because the second you actually open Instagram… every idea disappears 🫠

Just a small snipped of what I do

A lovely filming day with @profryltd & @joannaschippy yesterday.
After capturing all the content, we need to edit. Using @adobeuk Premiere Pro to edit the reel.

Let me know if you’d like to see more behind the scenes clips!

This is exactly where having the right support makes all the difference.

I step in to take the pressure off. Turning your ideas into a clear content plan, mapping out what to post, when to post it, and why it matters.
No more last minute posting. No more guessing what might work. Just consistent, purposeful content that actually supports your business goals.

It means you can focus on running your business, while knowing your marketing is being handled properly in the background.

Structured. Strategic. And built to get results.

April… one heck of a month.

Between filming for clients, building marketing plans, forecasting for business growth, creating UGC content, and squeezing in some fun filming too… it’s been full on.

Throw in a beautiful holiday, bits of home renovation, a uni submission and everything else in between… and it’s safe to say it’s been busy.

But that break in the middle was very much needed. A chance to reset, recharge and come back ready to go again.

You don’t need a huge following to grow a business online.

You need content that speaks to the right people and makes it clear how you can help them.
For example, if you’re a hairdresser…
that could look like satisfying, close-up foiling clips. The sounds, the process, the transformation.

That kind of content draws people in. It keeps them watching. And it shows your skill without you having to say a word.
It’s not about going viral. It’s about being visible to the right audience.

The right content builds trust before they’ve even sat in your chair.

What is UGC… and why is everyone talking about it?

UGC stands for user generated content. It’s content that feels real, natural and relatable. Think less polished ads, more genuine experiences.
It can be used across your socials, ads and website to show your product or service in action. Not just what you do, but how it actually fits into real life.
And that’s exactly why it performs so well.

People don’t want to feel like they’re being sold to. They want to see something they trust. Something that feels honest. Something they can picture themselves in.
UGC builds that connection. It stops the scroll, holds attention and turns views into interest.

This is a little look at what goes into creating it behind the scenes.

#ugccontent #usergeneratedcontent #contentcreation #socialmediamarketing #digitalmarketing smallbusiness videomarketing contentstrategy wilcoxmedia

Posting more isn’t always the answer.

If your content isn’t leading someone anywhere, more posts just mean more noise.

Instead, look at this:
When someone lands on your content, is it clear what to do next?

Try this:
Make your message obvious
Speak directly to the person you want to attract
Guide them, even subtly, towards the next step

That could be starting a conversation, clicking a link, or simply understanding what you offer.
Content should do more than show up. It should lead somewhere.

Spend a morning with me ☕️

I always start my day by getting ready properly. It just puts me in the right frame of mind for a good day.
Then it’s a healthy breakfast before getting started.
I’m at my desk today, not the most exciting view, but this is where the work gets done.
Making sure I get out for a walk and a proper lunch always helps reset things.

And just like that, most of my to do list ticked off. A great morning in my eyes!

If content always feels like a guessing game, try simplifying it.

You don’t need endless ideas. You need a few clear types to work with.
Focus on:

Helping your audience
Showing what you do
Building trust through your voice and perspective

Then rotate between them.

It gives your content balance, and it makes it much easier to sit down and actually create without overthinking every post.

Saving posts isn’t the problem.

It’s saving them without a plan to actually use them.

So they sit there, and when you go back… they don’t quite fit, or you don’t know what to do with them.

Instead:
When you save something, ask yourself why.
What’s the idea behind it? What would your version look like?

Make a quick note alongside it.

It turns passive scrolling into something you can actually use later.

You’re not inconsistent... you’re unsupported.

Posting without a plan means:
→ more pressure
→ more overthinking
→ less confidence

Give yourself something to work from:

A basic content plan, clear messaging, and a few go-to ideas ready to go.
It doesn’t need to be perfect, it just needs to exist.
Because confidence on Instagram doesn’t come from posting more…
it comes from knowing why you’re posting in the first place.

I feel so much more productive when I’ve got some kind of routine.

Considering every other day I’m somewhere different, working out and about or back in my home office, I kind of need a bit of structure to keep me on track.
So on my work from home days, this is pretty much my standard morning…

nothing fancy, just a setup that helps me get my head in the right place ☕

People often say, “you’re so lucky”… and I get it 🤍

And yes, I do feel grateful. I have a lot in my life that I don’t take for granted: my family, my home, being able to do work I genuinely enjoy.

But this didn’t come from luck.

It came from studying while my daughter napped. From working in the evenings when I could have switched off. From figuring things out as I went, making mistakes, and trying again.

It’s been a lot of planning, a lot of second guessing, and a lot of showing up even when no one was paying attention.

I’ve invested time, money, and energy into building something that actually works, not just looks good on the outside.

So no, not luck. Just consistency and a lot of effort behind the scenes.

#SocialMediaManagement #ContentCreation #BusinessSupport #SmallBusinessUK #RealTalk #BehindTheScenes

If your social media isn’t performing… guessing won’t fix it.

A social media audit shows you what’s working, what isn’t, what your competitors are doing, and what your audience actually engages with.
Because growth doesn’t come from posting more, it comes from better strategy, clearer messaging, and data-led decisions.

If you want results, start with the insight.

What a stunning week at @lapalmaprincess
Booked with @tui

Stunning location, very peaceful, 100% would visit again 😍

“Marketing is too expensive” 👀

But so is having no leads, no visibility, and no consistent sales.

The businesses that grow aren’t the ones avoiding marketing…
They’re the ones investing in it properly.

You’re not marketing to one person… and that’s where most businesses go wrong.

Every buying decision involves multiple roles, from decision makers to influencers and end users.
This is why it’s so important to understand who you’re speaking to, whether B2B or B2C.

If your content only speaks to one audience, you’re missing opportunities to connect, build trust, and convert.
Strong marketing isn’t just creative… it’s strategic, targeted, and built around how people actually make decisions.

People think marketing is just content creation…

But it starts way before that.
Research, planning, and strategy are what make content actually work - understanding your audience, your messaging, and your goals.

I love what I do…
But seeing a full marketing strategy come to life from start to finish? Perfection!

Stop hiring “just a social media manager.”

You need a marketing partner who understands strategy, content creation, and what actually drives sales.
Wilcox Media combines professional content, digital marketing strategy, and proven experience to help UK small businesses grow, not just gain views.

Because real marketing isn’t about going viral… it’s about results.

Sun, sea, @liptonicetea 🏖️

Spec ad created as part of my university project. Not affiliated with or endorsed by Lipton.

Where’s Wal… @liptonicetea 👀

Did you find all 5?

Spec ad created as part of my university project. Not affiliated with or endorsed by Lipton.

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Exciting Moments in My Marketing Career

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