Wilcox Media

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Tel. 07415 461064
hannah@wilcoxmedia.co.uk
Spalding, Lincolnshire

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Delivering Results That Matter  Since 2023

Hannah Wilcox

The face behind Wilcox Media.

Hi, I'm Hannah.

I'm the founder of Wilcox Media, a Chartered Marketer (MCIM) and currently completing my MSc in Strategic Digital Marketing.

Marketing has been a huge part of my life since 2018, when I began my career as a Marketing Manager within the manufacturing industry. Since then, I've had the opportunity to work with businesses of all sizes, planning campaigns, developing marketing strategies and helping brands connect with the right audience. Along the way, I've been involved in campaigns that have generated millions of pounds in revenue, but for me, marketing has always been about much more than numbers.

What I love most is understanding businesses. Every business has a different story, different customers and different ambitions, which is why I don't believe in one-size-fits-all marketing. I enjoy getting to know the people behind the business, understanding what makes them different and creating marketing that supports their long-term goals.

In 2022, I launched Wilcox Media alongside my full-time role. What started as freelance work soon grew into something much bigger, and in 2025 I made the decision to run the business full time. It was one of the best decisions I've ever made.

Alongside running Wilcox Media, I've continued investing in my own development through professional qualifications and industry training. I'm passionate about staying up to date with how marketing continues to evolve, whether that's new technology, changing customer behaviour or the latest strategic thinking. I also create my own content across social media, giving me first-hand experience of building a personal brand and understanding what it takes to consistently engage an audience.

When I'm not working with clients, you'll usually find me spending time with my husband and daughter, walking our Cavapoo, Archie, studying, planning our next adventure or sharing a little behind the scenes of life at Wilcox Media.

I genuinely believe good marketing shouldn't feel overwhelming. With the right strategy, a clear plan and someone in your corner who understands your business, marketing becomes much simpler and far more effective.

If that sounds like the kind of support you're looking for, I'd love to hear more about your business.

Exciting Moments in My Marketing Career

One of the things I love most about working in digital marketing is that no two days are ever the same. Alongside strategy, analytics and campaign planning, there are also some truly memorable moments that remind me why I chose this career.

Behind every competition, live event or influencer collaboration, there is always marketing at work. From planning and promotion to content capture and post event coverage, these moments need structure, strategy and storytelling. I am often the person leading or supporting that entire process, ensuring everything runs smoothly and delivers real impact.

Over the past few years, I have had the opportunity to film and create content at major industry events, including the Scottish Fish & Chip Awards 2025 and the Tang Soo Do National Championship 2025. Capturing live events requires quick thinking, creativity and a clear content strategy, all while representing the brand professionally.

At the Scottish Fish & Chip Awards, I also had the honour of presenting an award alongside well known food influencer Matt from the Food Review Club. Moments like this highlight the power of influencer marketing when it is aligned with the right audience and brand positioning.

Business growth has also been an exciting part of the journey. As Wilcox Media has grown, I have been able to reinvest in the business, upgrading equipment and refining my brand presence. At the end of last year, I invested in my first professional brand photoshoot, with another scheduled very soon. Strong visual branding is just as important for my own business as it is for my clients.

As a Chartered Marketer and member of the Chartered Institute of Marketing, ongoing development is essential. Staying up to date with digital marketing trends, strategy and best practice is part of maintaining professional standards. In 2025, I attended my graduation for my Business Marketing degree, and in 2026 I look forward to graduating with a Master’s in Strategic Digital Marketing. Continuous learning allows me to bring fresh thinking and advanced strategy to every client I work with.

These milestones are not just highlights. They represent growth, commitment and a genuine passion for digital marketing in Lincolnshire and beyond.

A little more from my visit to Kixx in Stamford! ⚽️

While the sessions carried on behind us, I grabbed Sam for a quick Q&A to find out a little more about Kixx, what they offer and where else you can get involved.

Fancy getting your little one involved? You can find your nearest Kixx academy and book here: kixx.org.uk

#Kixx #TeamOrange #Stamford #Lincolnshire #KidsFootball

Proof that the Marketing Around Lincolnshire videos don’t always go quite as smoothly as they look… 😂⚽️

We had SUCH a laugh filming with the Kixx team in Stamford, so it felt only right that some of the outtakes made it onto the internet too.
Thanks again to Sam, Jack and the team for being such good sports!

#MarketingAroundLincolnshire #Kixx #Stamford #Lincolnshire

Another stop on my Marketing Around Lincolnshire series, this time at @dc10hairdressing in Market Deeping!

Salon downstairs, barbers upstairs and some seriously talented people behind the chairs.

I love that the team have their own social pages too, so you can see their work and find the right person for you.

P.S. If you like my hair… now you know where I get it done! 😂

#MarketingAroundLincolnshire #MarketDeeping #DC10 #Salon #HairDressers

World Cup preparations have officially started… although I think I’ll stick to the marketing! 😂⚽️

This weekend’s Marketing Around Lincolnshire took me to Kixx at @borderville_sports_centre

What a brilliant morning! From the littlest footballers finding their feet to the older children getting stuck in, there were plenty of smiles, confidence building and some seriously impressive skills.

A huge thank you to Sam, Jack, Harry and all the Kixx superstars for having me!

Do you have a little footballer at home?

#MarketingAroundLincolnshire #Kixx #Stamford #Lincolnshire #KidsFootball

📍 @thestagedeeping Market Deeping

Dinner by the river, drinks with friends, watching the sport or simply enjoying a summer evening outside… The Stage really does have something for everyone.

And from a marketing point of view, I love how they’ve created different experiences for different customers, all in one place.

Great food, lovely staff and what a location!

Have you been to The Stage?

#MarketingAroundLincolnshire #MarketDeeping #Lincolnshire #LincolnshireBusiness #TheStage

Well, hello! 👋 There are quite a few new faces around here lately, so I thought it was probably time we got to know each other a little better.

I spend a lot of time talking about other businesses on here, so today I’m turning the camera around. 😂
Have a little swipe to meet the person behind Wilcox Media.

And if you’re new here, please say hello! Tell me who you are and what you do. I’d love to get to know you too ☺️

How do you keep customers coming back?

@springfields_outlet has cracked it. The gardens change with the seasons, events come and go, and there’s always another reason to visit.

So, what could you do to give your customers a reason to return? 👀

#Spalding #Lincolnshire #Springfields #LincolnshireBusiness #SmallBusiness

Today I’m at @courtyardcafespalding at @thesessionshouse in Spalding, now operated by @paceysbakery ☕️

A beautiful location + a brilliant local business = a collaboration that supports growth, introduces new customers and gives our community another lovely place to enjoy.

I love seeing local businesses working together like this. 🤍

#MarketingAroundLincolnshire #Spalding #LincolnshireBusiness #Paceys #SessionsHouse

A little sneak peek of tomorrow’s reel... 👀

This week’s episode features The Courtyard Café at @thesessionshouse and @paceysbakery . Together, they’ve created a really clever partnership, and I can’t wait to share the marketing story behind it.

See you tomorrow! 🤝

#MarketingAroundLincolnshire #Spalding #LincolnshireBusiness #SupportLocal #PaceysBakery SessionsHouse

This week we visited @doodlesspalding at @baytreegc , and it was such a lovely way to spend a few hours together. 🎨

From pottery painting and creative workshops to children’s parties and group activities, there’s so much more to it than you might expect.

One thing that really stood out to me was their booking journey. We booked in store, received an email confirmation straight away, then a friendly reminder text the day before our visit.

It’s a great example of how an EPOS system with built in customer relationship management (CRM) can make customers feel looked after before they’ve even arrived.

Sometimes it’s the little things that leave the biggest impression.

Thank you to the team at Doodles for such a lovely morning!

#MarketingAroundLincolnshire #Baytree #Lincolnshire #CustomerExperience #Doodles

Today I stopped by @w.hargrave.son in Pinchbeck.

It got me thinking... what makes a small village butchers build such a loyal customer base?

After a little digging, one thing really stood out. Hundreds of fantastic Google reviews and customers who consistently talk about the quality, service and experience.
A great reminder that happy customers are some of the best marketing you’ll ever have!

(And yes... the pasty definitely lived up to the reviews!)

#MarketingAroundLincolnshire #Pinchbeck #LincolnshireBusiness #SupportLocal #WordOfMouth GoogleReviews

Weekend date days are always a good idea...

We tried the pizza making experience at @pizzapilgrims in Nottingham, and I couldn’t help but notice how they’ve turned a meal into something you’ll actually remember.

Safe to say we had a brilliant time, and yes... the pizzas tasted even better knowing we’d made them ourselves! 🍕❤️

Every business has a story.

Today, I visited @baytreegc , but instead of looking at it as a visitor, I looked at it through a marketing lens.

What stood out to me wasn’t just what they offer, but how they’ve created so many different reasons for people to visit.

A garden centre.
A food hall.
A restaurant.
Pottery painting.
A play area.
A pet section.
An owl sanctuary.

Each one appeals to a different audience, but together they create an experience that’s much bigger than the sum of its parts.

It’s a good reminder that marketing isn’t always about spending more on advertising. Sometimes it’s about thinking differently about the experience you create and the partnerships you build.

This is the first in a new series where I’ll be visiting businesses and places around Lincolnshire, looking beyond what they do and exploring the marketing behind it.

A little behind the scenes vlog from today at Pro Fry Ltd.

Today is one of those full content days...

Filming.
Photography.
Editing.
Scheduling.

Everything from capturing the footage through to getting it ready to go live.

Today’s setup:
DJI Osmo Pocket 3
DJI Mic 2
Adobe Premiere Pro
Metricool

There’s a fair bit to get through, but by the end of today all of the content will be filmed, edited and scheduled, ready to keep their marketing moving.

If you’ve got any questions about the equipment I use or my content creation process, pop them in the comments and I’ll happily answer them!

BLOOPERS 🤦🏼‍♀️

Scared to post online because you think it has to be perfect?

Here’s your reminder that it really doesn’t.

What you see online is usually the finished version.

The forgotten words, awkward pauses, random laughs and starting the same sentence five times... that’s what editing is for. 😂

So if you’ve been putting off hitting record, this is your sign to just give it a go.

Nobody gets it right first time!

Paid ads can be a fantastic investment.

But only when the foundations are already in place.

If you’re unsure who your ideal customer is, what makes your business different or what message you’re trying to communicate, paid advertising can quickly become an expensive guessing game.

That’s why I always recommend starting with strategy.

Understand your customer.

Refine your positioning.

Create a clear message.

Then decide which marketing channels will help you reach the right people.

Marketing isn’t about doing everything at once. It’s about doing the right things in the right order.

💭 If someone gave you £1,000 to invest in your marketing tomorrow, where would you spend it first?

Happy Friday! ☀️

Time for another little round up of the week.

It’s been another warm one, so we’ve been making the most of early morning walks with Archie, enjoyed a trip to Vine House Farm (one of our favourite places), squeezed in a little shopping, started making plans for the garden and, of course, plenty of work behind the scenes at Wilcox Media.

The snack drawer has also had a much-needed restock... mainly because I have a feeling a certain 7 year old, puppy and a few family visits over the summer holidays are going to empty it pretty quickly. 😂

Hope you’ve all had a lovely week. Have a great weekend everyone! 💛

One of the biggest benefits of having a marketing plan isn’t just better marketing.

It’s having the confidence to step away from your business, knowing you have a clear direction.

Clarity creates time.

When people hear the word customer, they often assume it’s the same person who uses the product.

But that’s not always the case.

Take Archie and his new toy...

He’s the one who gets to play with it, but he wasn’t the one standing in Morrisons comparing prices and deciding which one to buy. That was me.

The same thing happens in business all the time.

A parent buys the toy. The child plays with it.

A dog owner buys the lead. The dog wears it.

A business owner pays for new software. Their team use it every day.

That’s why one of the first things I look at when creating a marketing plan is *who I’m actually trying to speak to.*

Because if your marketing is aimed at the wrong person, even the best product or service can struggle to sell.

One of the biggest mistakes I see businesses make is assuming they already know their customers.

The reality is, what we *think* influences a buying decision isn’t always what actually does.

That’s why customer research is one of the first things I focus on when creating a marketing plan.

I want to understand who your customers are, what they’re looking for, what problem they’re need solving and what might stop them from choosing your business.

Those insights shape every recommendation that follows. Your messaging, your website, your social media, your SEO, your email marketing... it all comes back to understanding the people you’re trying to reach.

Without that foundation, marketing can quickly become a cycle of trying different ideas and hoping something sticks.

A marketing plan changes that. It gives every decision a clear purpose, helping you invest your time and budget where it’s most likely to make a difference.

💭 What’s something you’ve learnt about your customers that completely changed the way you market your business?

The Wilcox Weekly ✨

This week started off a little slower than planned as I wasn’t very well at the beginning of the week.

Thankfully, working from home has its perks and I had the cats keeping me company while I worked through client projects, including personal branding content, social media posts, analytics reviews, marketing plans and the usual client communications.

Outside of work, we’ve continued our daily walks with Archie, had a coffee stop with Mum and Dad and started collecting plants ready for our next garden project... a vegetable patch.

A big focus this week has also been finishing the play area and fencing. It’s been one of those jobs we’ve been gradually working through, but we’re really pleased with the finished result and our daughter has already spent so much time out there.

One thing I’m really excited about is officially registering to start my dissertation. It’s the final stage of my Master’s Degree in Strategic Digital Marketing, which feels a little strange as I’ve spent almost 7 years with Arden now… bitter sweet!

There has also been plenty of cooking, baking and a trip to Vine House for some school cake. If you’ve had it before, you’ll understand why we’re slightly obsessed.

Hopefully next week involves a little less illness and a little more sunshine ☀️

What have you been up to this week?

My mornings really do set the tone for the rest of my day.

I’m definitely someone who thrives on routine, so before I even open my laptop, there are a few things that help me feel ready for the day ahead.

A tidy house and workspace is a big one for me. I know not everyone agrees, but I genuinely work better when things feel organised. Clean space, clear mind.

Then it’s getting ready, walking the dog, making a healthy breakfast and sorting dinner before the day gets busy. The slow cooker was on nice and early today because we’ve got a full evening of after school clubs ahead.

We also needed to top up our coffee beans, so a quick Starbucks stop was essential on the way home.

After that, it was time to settle into my home office, tea in hand, ready for a busy day of client work.

Nothing groundbreaking. Just the little things that help me start the day feeling prepared and focused.

Are you a routine person, or do you prefer to go with the flow?

The Wilcox Weekly

Running Wilcox Media takes up a good chunk of my week, but one thing I've learnt over the years is how important it is to make time for the things and people that matter too.

This week included dog park adventures with Archie and his cousins, breakfast at Vine House Farm Shop, a fresh hair appointment with my lovely sister, a little kitchen update and plenty of client work in between.

Archie also had his first groom this week and looked incredibly smart for all of five minutes before the rain got involved.

A lovely mix of business, family, home projects and making memories.
What was the highlight of your week?

A little life update

It's been busy over here.

We've welcomed Archie, our very cute (and very busy!) Cavapoo puppy into the family 🐾, I've been juggling client work, university assignments and a few home projects, all while trying to enjoy the chaos that comes with family life.

I've also been spending some time looking at Wilcox Media from a different perspective as part of my MSc studies. It's helped me spot a few opportunities and get really clear on where I want the business to go next.

So if I've seemed a little quieter recently, that's why.

There's been lots happening behind the scenes and I'm excited to share more of the journey with you soon 💜

Stay tuned...

Good social media isn’t just about posting nice photos.

It’s strategy, planning, SEO, content creation, analytics and knowing how to market your business properly online.
Having support means your content works smarter, not harder.

#DigitalMarketingExpert #SocialMediaManager #MarketingStrategy #ContentMarketing #SmallBusinessTips

Most business owners don’t need MORE to do.

They need support from someone who understands marketing.

#SmallBusinessOwner #SocialMediaManagement #Business #ContentCreation #MarketingManager #DigitalMarketingHelp

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