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Marketing Planning

These plans help connect the dots between your business goals and the right marketing approach - without jargon, fluff or generic advice.

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Mini Marketing Plan

£500

What's Included

A simple, strategic starting point for small business owners who want clarity and direction.
 

This plan is ideal if you're just starting out or need help refocusing your efforts. It gives you a clear, no-fuss marketing direction tailored to your business goals, audience and resources.

What’s included:

  • Business and goal overview

  • Light audit of your current marketing activity

  • Target audience snapshot

  • Overview of up to three competitors

  • Recommendations for the best channels to focus on

  • Content themes and tone of voice guidance

  • Suggested goals and key performance indicators for the next 90 days

  • A clear, actionable checklist to help you get started

Delivered as a two to three-page PDF.
Turnaround: 10 working days

Full Marketing Plan

£1500

What's Included

A detailed and practical strategy designed to help you grow your business with confidence.
 

This plan is perfect if you’re ready to scale, launch a new direction or want a full audit of your existing marketing efforts. It offers a comprehensive roadmap built around your goals, audience and brand identity.

What’s included:

  • Brand and business discovery session

  • Market and competitor review

  • Detailed audience profiling

  • Brand positioning and tone of voice

  • Clear, strategic marketing goals with measurable KPIs

  • Platform-by-platform strategy for social media, email, SEO and content

  • Campaign concepts and content pillars

  • Customer journey mapping

  • Tool and tech recommendations suited to your business

  • 90-day implementation roadmap with suggested priorities

  • Optional 60-minute review call to walk through the plan and answer questions

Delivered as an 8 to 12-page PDF.
Turnaround: 21 working days

Wilcox Media

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GET IN TOUCH

Tel. 07415 461064
hannah@wilcoxmedia.co.uk
Spalding, Lincolnshire

 

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